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Featured magazines – published in Aichi Prefecture

This post is Part VII in a continuing series on a portion of the Prange Collection magazines that are now available in digital form onsite at the National Diet Library of Japan (NDL). (See the series in Featured Magazines.) 

In this post, we are featuring magazines published in Aichi Prefecture.

  • 中日スタイル [1947年3・4月-1948年1・2月、スタイル展記念号、1948年5・6月、9月、12月] (Call No. C-262)

Chubu Nihon Sutairusha/中部日本スタイル社 published “Chunichi Sutairu/中日スタイル” in Nagoya-shi.  There are eight issues in the Prange Collection.  The magazine is slim — each issue consists of approximately 20 pages — but it’s a graphic publication with many illustrations and photographs. The special issue, published in May 1948, features a fashion exhibition held in Matsuzakaya in March 1948 that was sponsored by Chubu Nihon Yosai Gakuin Renmei/中部日本洋裁学院連盟.

In the 1947 March/April issue, there is an article entitled, “Aka ni kabureruna: Kazami Akiko (Shochiku) wa kataru/赤にかぶれるな: 風見章子(松竹)は語る” [Don’t be “Red”: Ms. Akiko Kazami of Shochiku says].  In the interview with Akiko Kazami, an actress who was a member of the Shochiku Company, she states emphatically, “I just want to say that don’t you ever become Americanized because of the Occupation forces.  The pure red scarfs and red skirts are not for Japanese girls…../私は進駐軍にかぶれちゃいけませんと申し上げたい眞紅のマフラーとか赤いスカートなどは日本のむすめに決して似合いません….” The underlined section was marked by a Civil Censorship Detachment (CCD) censor. However, the CCD document that accompanies this issue indicates that it “Passed, No Violation”.

“Chubu no bungu/中部の文具” is a magazine about stationary that is published by Chubu Bungu Seisan Shinwakai/中部文具生産親和會 in Nagoya-shi.  The first issue (December 1948) deals primarily with stationary companies in the area, but it claims the magazine’s goal is to be a useful newsletter for its members.  As promised, the second issue (July 1949) offers more substantial articles from higher ranking people in the field.  A majority of the articles feature small businesses.

Chukyo Kodomo Manga/中京こどもまんが is a full-color manga magazine published monthly by Chukyo Shinbunsha/中京新聞社.   It bears several advertisements by Tokai Ginko/東海銀行 [Tokai Bank] and a hotel.  Several of its pages are reserved for manga submitted by its readers.

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